Case StudyTwilio

How Twilio documents their infrastructure, managing complexity & moving quickly

 

Talk to sales

 

“Gliffy makes it possible to have the constant collaboration needed to create a really sophisticated business process"

— Tony Mataya

Twilio, Growth Operations Manager

Tony Mataya
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Overview

Twilio is a cloud communications company based in San Francisco. Developers and businesses use Twilio to make communications relevant and contextual by embedding messaging, voice and video capabilities directly into their software applications.

Challenge

Tony Mataya, Growth Operations Manager services a large, diverse inbound funnel. Developers sign up to tinker with the API, work on side projects, and build large scale enterprise applications. As a result, Twilio's marketing team has to build nurture campaigns that provide a great self-service experience and engage sales reps when appropriate. This requires collaboration between multiple teams across product, sales and marketing. 

Getting people on the same page, Tony also notes, is challenging. Multiple teams contribute to email campaigns but management wants to see one clean customer journey.

Flow Diagram
Solution

Solution

With Gliffy’s Enterprise plan, Tony is able to document and iterate strategies across teams while getting input from essential stakeholders throughout the entire campaign processes. Twilio loves Gliffy for its flexibility.  

Marketing managers prototype email nurture flows and share finished diagrams with executives to illustrate complex customer journeys. Gliffy’s Enterprise plan includes best-in-class security, SSO integrations, automated asset migration, a user management platform and priority support.

Results

“Gliffy makes it possible to have the constant collaboration needed to create a really sophisticated business process,” says Tony.  With Gliffy, Tony and his team are able to: 

  • Strategize and scale concurrent email campaigns 
  • Map out entire process of growth experiments 
  • Get and give feedback easily from stakeholders 
  • Manage complexity and move quickly

 

Tony can get his growth campaigns out faster, and at a lower cost. Gliffy allows for Tony and his team to coordinate much easier, strategize effectively and manage complexity.

"Gliffy allows for Tony and his team to coordinate much easier, strategize effectively and manage complexity."

About the companies:

Twilio

With Twilio, businesses can make communications relevant and contextual by embedding real-time communication and authentication capabilities directly into their software applications.

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Gliffy lets you easily create professional-quality flowcharts, diagrams, floor plans, technical drawings, and more. Gliffy users can communicate more clearly, boost innovation, improve decisions, and work more effectively.

Diagram your process like Twilio.

Get in touch to learn more about Gliffy Enterprise.